Some insight on customer service
So I guess you've been reading this blog as saying "Wow that Strato really knows what he's talking about when it comes to technology." And when you read one of my posts you're probably thinking that I carry no expertise whatsoever.
But that is not true. Besides the fact that I am the human checklist, what I bring to the table is a unique theory on customer service that has helped grow this company.
In today's post I'll let you into a little secret about the Hurricane/client relationship:
Treat 'em like family!
Too often in this business, it's lost in translation that we, the entertainers, are here to share a night and a memory with a family. It's not my party ... it's theirs.
I think about this all the time ... do I really want that responsibility?
The first dance, the last dance, the dedications, candles, specials songs, speeches, toasts...even the cocktail hour -- all our responsibility. Oh, and not to mention that all the dancing and entertainment is on us too. There's no room for error.
If the food is bad, well, blame the caterer, but if anything else goes wrong ... blame the DJ.
The reason why I personally went into this business is because when I'd be a party, whether it'd be for a family friend or my own family, the DJ just showed up, played some music, collected his money and called it a day.
Not here. Not at Hurricane. We pay careful attention to each party. Whether we're doing a charity event for free or a wedding that is costing the client $5000.00, the same detail is taken into consideration.
As a master of ceremonies or DJ, you should KNOW the client. For one night, you're expected to know Uncle Johnny just as well as the guest of honor. Uncle Johnny is going to request a song at some point, he's going to share a drink with you, and you never know ... he could be your next client. On the same note, the guest of honor is the star, the reason why the family is there and for one night, you're there to cater to his/her needs.
Now, there are some secrets that will go to the grave with me and my business partner, but overall, the planning process at our company is similar to a first and second date. On the first date, you learn all you can about the family - likes, dislikes, history. Our second date is the party. We dance a little, sing a little and smile a lot. And in the end, you always keep them wanting more.
One thing I've learned through all the references we get from our past clients and the e-mails that fill our inbox:
Treat 'em like family and they'll become friends forever.
Always Classy, Always Fun,
Vin DJ
But that is not true. Besides the fact that I am the human checklist, what I bring to the table is a unique theory on customer service that has helped grow this company.
In today's post I'll let you into a little secret about the Hurricane/client relationship:
Treat 'em like family!
Too often in this business, it's lost in translation that we, the entertainers, are here to share a night and a memory with a family. It's not my party ... it's theirs.
I think about this all the time ... do I really want that responsibility?
The first dance, the last dance, the dedications, candles, specials songs, speeches, toasts...even the cocktail hour -- all our responsibility. Oh, and not to mention that all the dancing and entertainment is on us too. There's no room for error.
If the food is bad, well, blame the caterer, but if anything else goes wrong ... blame the DJ.
The reason why I personally went into this business is because when I'd be a party, whether it'd be for a family friend or my own family, the DJ just showed up, played some music, collected his money and called it a day.
Not here. Not at Hurricane. We pay careful attention to each party. Whether we're doing a charity event for free or a wedding that is costing the client $5000.00, the same detail is taken into consideration.
As a master of ceremonies or DJ, you should KNOW the client. For one night, you're expected to know Uncle Johnny just as well as the guest of honor. Uncle Johnny is going to request a song at some point, he's going to share a drink with you, and you never know ... he could be your next client. On the same note, the guest of honor is the star, the reason why the family is there and for one night, you're there to cater to his/her needs.
Now, there are some secrets that will go to the grave with me and my business partner, but overall, the planning process at our company is similar to a first and second date. On the first date, you learn all you can about the family - likes, dislikes, history. Our second date is the party. We dance a little, sing a little and smile a lot. And in the end, you always keep them wanting more.
One thing I've learned through all the references we get from our past clients and the e-mails that fill our inbox:
Treat 'em like family and they'll become friends forever.
Always Classy, Always Fun,
Vin DJ
Labels: customer service, dancing, entertainment, family, Hurricane Productions, planning, Sweet 16, Vin DJ, wedding
posted by Vin DJ at
11:29 AM
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